Meet Ego Leonard, a towering 8-foot-tall, 100-pound Lego man who recently washed up on the shores of Siesta Key Beach.
He presumably comes in peace, but also with a message emblazoned across the back of his nifty plastic shirt: “No real than you are.”
We think he means “no more real than you are”, which is presumptuous and a little bit arrogant, to say the least.
His appearance on the Florida beach has caused a stir, sparking all kinds of questions as to who he is, where he comes from and what he wants.
Is he a 21st Century version of a message in a bottle? A giant child’s missing lego set piece? A ‘Honey-I-Blew-Up-The-Kids-esque experiment gone wrong.. or right?
Or, more likely, our dear friend Ego is part of a marketing campaign for the new Legoland amusement park near Orlando, which opened recently with great fanfare.
That theory made sense, until it was debunked by a spokeswoman for Legoland, who said Ego has not been endorsed by Legoland or parent company Merlin Entertainment Group.
So what gives?
For more on this mystery, we were able to learn a little more about Ego on his website (because really, who doesn’t have a website these days?).
“My name is Ego Leonard and according to you I come from the virtual world. A world that for me represents happiness, solidarity, all green and blossoming, with no rules or limitations,” he writes in his bio.
“Lately however, my world has been flooded with fortune-hunters and people drunk with power. And many new encounters in the virtual world have triggered my curiosity about your way of life.
“I am here to discover and learn about your world and thoughts,” he concludes, by inviting his fans to share the “beautiful things” that the world has to offer.
Who is Ego Leonard, you ask?
Well, at this point your guess is as good as ours, though he sounds a lot like an Occupy Wall Street protester displeased with the distribution of wealth and power in this modern, capitalistic world in which we live.
That, or he’s the creation of someone with far, far too much time on their hands.